Collaborative Partnership
E.R.I.C. Cancer Playbook, powered by Whole Health Oncology Institute, is a Platinum Sponsor of the Society of Cannabis Clinicians (SCC), reflecting a shared commitment to advancing evidence-based cannabis medicine through research, education, and patient engagement. This partnership extends beyond conference sponsorship, representing a strategic collaboration to integrate patient-reported outcomes with clinician education and clinical research.
Research Committee Participation
E.R.I.C. Cancer Playbook is an active member of the SCC Research Committee, contributing its expertise in collecting and organizing patient-reported outcomes to help shape future research efforts. Both organizations are actively exploring joint research and education projects designed to deepen the integration of patient experience with scientific evidence, advancing cannabis medicine for patients and practitioners alike.
3rd Annual SCC Medical Cannabis Conference
October 24–25, 2024 • Auraria Campus, Denver, CO
E.R.I.C. Cancer Playbook, powered by Whole Health Oncology Institute, is a Platinum Sponsor and co-host of the Society of Cannabis Clinicians’ 3rd Annual Medical Cannabis Conference. This premier gathering brings together leading clinicians, researchers, and advocates to explore the therapeutic potential of cannabis and psychedelics through case-based learning, emerging protocols, and real-world applications.
As part of our sponsorship, we are co-hosting select educational activities, including an interactive patient-reported outcomes (PRO) demonstration, showcasing how real-world patient data informs care and research. We are also co-hosting the Behind-the-Scenes Colorado Cannabis Tour, connecting research, retail, and responsible consumption in an immersive educational experience.
The conference features keynotes from Bonni Goldstein, MD and Robin Carhart-Harris, PhD, along with leading voices in cannabis and psychedelic medicine. It includes a poster session, social events, and multiple opportunities for collaboration and learning.
Behind-the-Scenes Colorado Cannabis Tour
Thursday, October 24, 2025
E.R.I.C. Cancer Playbook is proud to co-host the Behind-the-Scenes Colorado Cannabis Tour with the Society of Cannabis Clinicians. This exclusive experience gives clinicians and industry leaders a rare, on-the-ground look at Colorado’s cannabis ecosystem—from research to retail to responsible consumption.
Tour stops include:
Bud & Mary’s – Colorado’s only licensed cannabis R&D facility, showcasing cannabinoid research, formulation development, and lab operations.
Native Roots Dispensary – A leading retail dispensary where attendees observe patient interactions, compliance protocols, and market trends.
Tetra Lounge (Bus A only) – A licensed cannabis hospitality venue demonstrating safe, compliant public consumption and offering insights into consumer behavior and educational opportunities.
By connecting cutting-edge research, real-world patient access, and public health education, the tour provides a comprehensive view of cannabis in practice—bridging science, clinical application, and community engagement.
Featured Speaker: Ryan Castle
Head of Research, E.R.I.C. Cancer Playbook powered by Whole Health Oncology Institute
President, Whole Health Oncology Institute
Ryan Castle joins the distinguished lineup of speakers at the 3rd Annual SCC Medical Cannabis Conference, bringing a leading perspective on the role of patient-reported outcomes (PROs) and real-world data in advancing medical cannabis research and clinical practice. As Head of Research for E.R.I.C. Cancer Playbook and President of Whole Health Oncology Institute, Ryan leads initiatives that integrate patient experiences with rigorous scientific analysis to drive innovation in oncology care.
At the conference, Ryan will present insights from the Meta-Analysis of Medical Cannabis Outcomes and Associations with Cancer, a landmark research project funded by Cancer Playbook and led by Whole Health Oncology Institute. His talk will highlight how structured PRO collection and systematic research methods are bridging the gap between patient experience, scientific evidence, and clinical application, shaping the future of evidence-based cannabis medicine.
Wine & Charcuterie Night
Friday, October 25, 2025
E.R.I.C. Cancer Playbook is proud to co-host Wine & Charcuterie Night, a relaxed and engaging close to the 3rd Annual SCC Medical Cannabis Conference. This special evening offers attendees a chance to connect, unwind, and explore the historical and clinical dimensions of medical cannabis in a fun, interactive setting.
Cannabis Bottle Collection
The night will feature a rare collection of antique medical cannabis bottles curated by Jon Marsh, founder of The Cannabis Hemp Museum. A Gulf War veteran, Marsh has spent years assembling these fascinating artifacts—some dating back over a century—which highlight the plant’s historic role in medicine. Guests can view the collection up close, and use it as a unique photo backdrop throughout the evening.
Game: Medical Cannabis Mystery
Part scavenger hunt, part puzzle, part clinical quiz—Medical Cannabis Mystery challenges attendees to work together to build a play-by-play care plan for a hypothetical patient. QR codes scattered around the room reveal pieces of the patient’s health story and a mix of possible care strategies. Teams must collaborate, interpret the clues, and decide whether to address symptoms one by one or wait for the bigger picture—all against the clock.
